Pengaruh Sustainable Attitude Dan Perfectionist Attitude Terhadap Social Recommendation Use : (Studi Pada Konsumen Aplikasi Wisata Di Indonesia)
Abstract
Abstract.
This study aims to examine the influence of sustainable attitude and perfectionist attitude on the use of
social recommendations among travel application users in Indonesia. Using a quantitative method and
SEM-PLS analysis, data were collected from 301 Traveloka users. Results show that sustainable attitude
has a positive but small significant effect (path coefficient = 0.137; p = 0.040), while perfectionist attitude
has a strong positive and significant effect (path coefficient = 0.660; p = 0.001). These findings suggest that
perfectionist users heavily rely on social recommendations in travel decision-making. The results offer
valuable insights for application developers and marketers to enhance user experience and support
sustainable tourism.
Keywords: Sustainable Attitude, Perfectionist Attitude, Social Recommendation
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