Faktor – Faktor Dampak Kebijakan Larangan Import Pada Penjualan Thrift Di Kota Tangerang

Abstract

Abstract.
This study aims to analyze the factors affecting the impact of the government’s policy on banning the import
of second-hand clothing on thrift business sales in Tangerang City. The import ban policy was implemented
to protect the domestic garment industry and to safeguard public health. However, this policy has generated
various consequences for thrift business actors who have long depended on imported second-hand clothing
as their main source of supply. This research employs a descriptive qualitative approach. Data were
collected through in-depth interviews and documentation studies. The informants consisted of government
representatives, thrift business owners in Tangerang City, and academics with expertise in trade policy and
micro-enterprises. Data analysis was conducted qualitatively through data reduction, data presentation, and
conclusion drawing. The findings indicate that the import ban policy has resulted in economic impacts,
including decreased income, limited product supply, and increased selling prices of thrift products. From a
social perspective, the policy has influenced public perceptions of thrift businesses and altered consumer
consumption patterns. Meanwhile, in terms of business operations, thrift entrepreneurs face reduced stock
availability and limited product variety. To cope with these conditions, thrift business actors have
implemented various adaptive strategies, such as product diversification, seeking alternative suppliers, and
strengthening relationships with customers. However, these strategies remain defensive in nature and have
not yet been fully effective in promoting optimal business development.
Keywords: Import Ban Policy, Policy Impact, Second-Hand Clothing, Tangerang City, Thirft
Business