ANALISIS KELAYAKAN BISNIS PENGEMBANGAN UMKM SPICYPEDIA DALAM PERSAINGAN BISNIS

Authors

  • Rio Era Deka Universitas Islam Malang
  • Irlina Dwi Evasoyaningrum Universitas Islam Malang
  • Novita Dwi Pratiwi Universitas Islam Malang
  • Dea Vidia Fransisca Universitas Islam Malang
  • Helmi Artika Sari Universitas Islam Malang
  • Imelda Maulinda Universitas Islam Malang
  • Nadya Aprillia Salsabila Universitas Islam Malang

DOI:

https://doi.org/10.31334/jambis.v4i4.4505

Keywords:

Feasibility, Study, Aspect, UMKM

Abstract

The purpose of this study is to determine the business feasibility of the Spicypedia UMKM. The method used in this study is qualitative and quantitative with an analysis of 7 aspects of business feasibility studies which include legal aspects, marketing aspects, technical aspects, sosial economic aspects, management/organizational aspects, environmental aspects and financial aspects. The technique of collecting data in this study is by observing objects at the company, documentation, and direct interviews with the parties concerned. The results of the analysis of the legal aspects stated that it was not yet feasible, while for the other 6 aspects it showed positive results that the business being carried out by the Spicypedia MSME was feasible to do.

References

Fahmi, Irham. 2014. Studi Kelayakan Bisnis Dan Keputusan Investasi. Jakarta: Mitra Wacana Media Kamaluddin, 2004. Studi Kelayakan Bisnis. Malang: DIOMA

Kasmir & Jakfar. 2012. Studi Kelayakan Bisnis. Cetakan ke Delapan. Jakarta: Kencana. Kasmir & Jakfar. 2013. Studi Kelayakan Bisnis. Cetakan ke Sembilan. Jakarta: Kencana.

Rangkuti, Freddy. 2013. Teknik Membedah Kasus Bisnis Analisis SWOT Cara Perhitungan Bobot, Rating, dan OCAI. Penerbit PT. Gramedia Pustaka Utama. Jakarta.

Sofyan, Iban. 2004. Studi Kelayakan Bisnis. Yogyakarta: Graha Ilmu Suliyanto, 2010. Studi Kelayakan Bisnis. Yogyakarta: Penerbit Andi.

Sunyoto Danang. 2014. Studi Kelayakan Bisnis. Yogyakarta: CAPS (Center of Academic Publising Sevi

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Published

2024-08-28

Issue

Vol. 4 No. 4: Agustus 2024

Section

Articles

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