Cyber Public Relations Via Instagram To Improve The Knowledge Of Tourism Visitors Building Adaptive Reuse Old City of Jakarta

Authors

  • Ria Alifah Institute of Social Sciences And STIAMI Management
  • Euis Komalawati Institute of Social Sciences And STIAMI Management
  • Myrna Reyes Batino Technology University of The Philippines

Keywords:

Cyber Public Relations, Instagram, Knowledge

Abstract

This research was conducted in the Old City Tourism area of Jakarta. This research aims to discover the role of Cyber Public Relations Instagram @kotatuajakarta.id and also wants to know how this Instagram page processes information. This research was conducted using a qualitative approach and descriptive methods with data collection techniques using interviews, observation, documentation, and literature study. The research results show that the role of cyber public relations carried out by @kotatuajakarta.id is to disseminate information transparently, clearly, and concisely. Also, having weight in the information by using the Instagram platform as a forum for disseminating information while building good relationships aimed at the audience tour of the Old City of Jakarta, and through the information obtained, the audience can gain much new knowledge, starting from operating hours to historical stories about the Old City buildings which currently carry the concept of adaptive Reuse.

References

Achmad, Z. A., T. Z. Azhari, W. N. Esfandiar, and ... 2020. “Pemanfaatan Media Sosial Dalam Pemasaran Produk UMKM Di Kelurahan Sidokumpul, Kabupaten Gresik.†Jurnal Ilmu ….

Adinda, Sakinah, and Edriana Pangestuti. 2019. “Pengaruh Media Sosial Instagram @exploremalang Terhadap Minat Berkunjung Followers Ke Suatu Destinasi (Survei Pada Followers @explormalang).†Jurnal Administrasi Bisnis (JAB).

Aliansyah, Muhamad Rifqi, and Dini Salmiyah Fithrah Ali. 2017. “Strategi Komunikasi Pemasaran Melalui Media Instagram (Studi Kasus Forever Young Crew).†E-Proceeding of Management.

Arista, A. S., and A. Nurjanah. 2021. “Aktivitas Cyber Public Relations Hotel Tara Yogyakarta Di Masa Pandemi COVID-19 Melalui Instagram Periode Maret-Desember 2020.†Prosiding UMY Grace.

Chen, Chia Sheng, Yin Hao Chiu, and Lichiu Tsai. 2018. “Evaluating the Adaptive Reuse of Historic Buildings through Multicriteria DecisionMaking.†Habitat International. doi: 10.1016/j.habitatint.2018.09.003.

Chu, PH. and Chang, YY. 2017. “John W, Creswell, Research Design: Qualitative, Quantitative, and Mixed Methods Approaches.†Journal of Social and Administrative Sciences.

D. Hollebeek, Linda, and Tom Chen. 2014. “Exploring Positively- versus Negatively-Valenced Brand Engagement: A Conceptual Model†edited by R. C. Leventhal. Journal of Product & Brand Management 23(1):62–74. doi: 10.1108/JPBM-06-2013-0332.

Hakim, L., and W. E. Putro. 2022. “NEW MEDIA DALAM MEMBANTU KINERJA HUMAS POKDARWIS MEMPROMOSIKAN WISATA ALAM DAN BUDAYA DI PONOROGO.†Jurnal Ilmiah Dinamika Sosial.

Hasugian, G. G., Y. Hendrayani, 2020. “STRATEGI HUMAS SIBER DALAM MENINGKATKAN KUALITAS PELAYANAN INFORMASI PUBLIK 4.0 DI BADAN KEPEGAWAIAN NEGARA.†Jurnal Pustaka

Hermawan, E. 2020. “Strategi Public Relations Kementerian Pariwisata Dan Ekonomi Kreatif Dalam Membangun Media Relations.†(JMK) Jurnal Manajemen

Maida, S. T. 2019. “PERAN HUMAS PT. KERETA API COMMUTER INDONESIA STASIUN JUANDA DALAM MENYAMPAIKAN PESAN PERSUASIF MENGGUNAKAN MEDIA ….†VISIONER.

Multaza, W. I., Y. H. Meliala, C. Ningsih, and ... 2021. “Strategi Komunikasi Humas Kementerian Komunikasi Dan Informatika RI Dalam Menyosialisasikan Program Lambe Hoaks.†Jurnal Cyber Public relations.

Nasution, I. A. 2019. “Peranan Public Relations Dalam Meningkatkan Pelayanan Informasi Hotel Garuda Plaza.†Warta Dharmawangsa.

Nurhadi, Z. F., and A. W. Kurniawan. 2018. “Kajian Tentang Efektivitas Pesan Dalam Komunikasi.†Jurnal Komunikasi Universitas

Puspitarini, D. S., and R. Nuraeni. 2019. “Pemanfaatan Media Sosial Sebagai Media Promosi.†Jurnal Common.

Sabarudin, Rifa’atul Mahmudah, Ruslin, La Aba, La Ode Nggawu, Syahbudin, Fifi Nirmala, Atika Indra Saputri, and Muhammad Syawal Hasyim. 2020. “Efektivitas Pemberian Edukasi Secara Online Melalui Media Video Dan Leaflet Terhadap Tingkat Pengetahuan Pencegahan Covid-19 Di Kota Baubau.†Jurnal Farmasi Galenika (Galenika Journal of Pharmacy) (eJournal). doi: 10.22487/j24428744.2020.v6.i2.15253.

Sahara, F., M. Iqbal, and B. Sanawiri. 2016. “ANALISIS MOTIVASI BERKUNJUNG WISATAWAN DAN TINGKAT PENGETAHUAN WISATAWAN TENTANG PRODUK INDUSTRI KREATIF SEKTOR KERAJINAN (Studi Pada Wisatawan Domestik Di Kota Batu, Jawa Timur).†Jurnal Administrasi Bisnis S1 Universitas Brawijaya.

Saputra, Handri, and Ari Widyati Purwantiasning. 2013. “Kajian Konsep Adaptive Reuse Sebagai Alternatif Aplikasi Konsep Konservasi.†Jurnal Arsitektur Universitas Bandar Lampung.

Sari, A. C., R. Hartina, R. Awalia, H. Irianti, and N. Ainun. 2018. “Komunikasi Dan Media Sosial.†No. December.

Sari, Yeptadian, and Ari Widyati Purwantiasning. 2018. “Analisis Pemanfaatan Kembali Bangunan Cagar Budaya Toko Merah Kota Tua Jakarta.†Jurnal Architecture Innovation.

Sary, M. P., V. W. Sutjipto, and M. L. Putri. 2018. “Implementation Of Cyber Public Relations In Detik. Com.†… and Humanities in the Era of information.

Sugiyono. 2015. Metode Penelitian Dan Pengembangan Pendekatan Kualitatif, Kuantitatif, Dan R&D.

Susanti, A., M. Y. Efendi, 2020. “Pemahaman Adaptive Reuse Dalam Arsitektur Dan Desain Interior Sebagai Upaya Menjaga Keberlanjutan Lingkungan: Analisis Tinjauan Literatur.†SENADA.

Wahana, Aditya. 2018. “Penerapan Media Sosial Berbasis Foto Instagram Sebagai Media Pemasaran Digital Berbasis Daring.†Jurnal TRANSFORMASI (Informasi & Pengembangan Iptek).

Wisman, Yossita. 2017. “KOMUNIKASI EFEKTIF DALAM DUNIA PENDIDIKAN.†Jurnal Nomosleca. doi: 10.26905/nomosleca.v3i2.2039

Downloads

Published

2023-04-29

Issue

Vol. 10 No. 2: April 2023

Section

Articles

License

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License

Please find the rights and licenses in Prosiding Seminar STIAMI By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.

  1. License

The commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-ShareAlike 4.0 International License.

2. Author(s)' Warranties

The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).

3. User Rights

Prosiding Seminar STIAMI spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Prosiding Seminar STIAMI permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Prosiding Seminar STIAMI on distributing works in the journal and other media of publications.

4. Co-Authorship

If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Prosiding Seminar STIAMI will not be held liable for anything that may arise due to the author(s) internal dispute. Prosiding Seminar STIAMI will only communicate with the corresponding author.

5. Miscellaneous

Prosiding Seminar STIAMI will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. Prosiding Seminar STIAMI editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.

 

Every accepted manuscript should be accompanied by "Copyright Transfer Agreement"prior to the article publication.