Pengaruh Brand Image Dan Harga Terhadap Keputusan Pembelian Tiket Konser Suga│Agust D Tour ˜D-Day’ Di Jakarta Pada Mei 2023

Authors

  • Anike Suci Badriawan Program Studi Administrasi Bisnis, Fakultas Ilmu Administrasi, Institut Ilmu Sosial Dan Manajemen STIAMI, Jakarta, Indonesia
  • Lina Melani Program Studi Administrasi Bisnis, Fakultas Ilmu Administrasi, Institut Ilmu Sosial Dan Manajemen STIAMI, Jakarta, Indonesia

Keywords:

Brand Image, Price, Purchase Decision, Concert Tickets

Abstract

This research with the aim of analyzing the independent variables is brand image and price  variables of their influence on the dependent variable, namely purchasing decisions. This  research uses an explanatory quantitative method. Data collection technique is by  distributing questionnaires to 100 (one hundred) respondents who bought and watched the  Suga│Agust D Tour 'D-Day' Jakarta concert in May 2023. Statistical analysis used SPSS  version 29 software. The results showed on the validity test, the Brand Image Variable (X1),  Price Variable (X2) and Purchase Decision Variable (Y) were declared valid as research   measuring instruments. Based on the normality test using the Kolmogrov Smirnov Sample  Test method, it produces a significant value of 0.099, meaning that the significant value of  0.099> 0.05, it can be concluded that the questionnaire data is normally distributed. Brand  Image (X1) and Price (X2) simultaneously affect Purchasing Decisions (Y) based on the
results of the f test

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Pengaruh Brand Image Dan Harga Terhadap Keputusan Pembelian Tiket Konser Suga│Agust D Tour

‘D-Day’ Di Jakarta Pada Mei 2023

Anike Suci Badriawan, Lina Melani

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Published

2024-10-16

Issue

Vol. 11 No. 2: Oktober 2024

Section

Articles

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