Pengaruh Brand Image Dan Harga Terhadap Keputusan Pembelian Tiket Konser Suga│Agust D Tour ˜D-Day’ Di Jakarta Pada Mei 2023
Keywords:
Brand Image, Price, Purchase Decision, Concert TicketsAbstract
This research with the aim of analyzing the independent variables is brand image and price variables of their influence on the dependent variable, namely purchasing decisions. This research uses an explanatory quantitative method. Data collection technique is by distributing questionnaires to 100 (one hundred) respondents who bought and watched the Suga│Agust D Tour 'D-Day' Jakarta concert in May 2023. Statistical analysis used SPSS version 29 software. The results showed on the validity test, the Brand Image Variable (X1), Price Variable (X2) and Purchase Decision Variable (Y) were declared valid as research measuring instruments. Based on the normality test using the Kolmogrov Smirnov Sample Test method, it produces a significant value of 0.099, meaning that the significant value of 0.099> 0.05, it can be concluded that the questionnaire data is normally distributed. Brand Image (X1) and Price (X2) simultaneously affect Purchasing Decisions (Y) based on the
results of the f test
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Anike Suci Badriawan, Lina Melani
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